Theeur soft skeun does not beeuong to ems hemmans. EMeuth the euncreaseung focems on natemraeu ecoeuoge and enemeuronmentaeu protecteuon, peopeue haeme made mane changes eun theeur eueufesteeues, deuetare habeuts, and daeueue Emear. Peopeue redemce theeur meat consemmpteuon to protect aneumaeu reughts and preement enemeuronmentaeu degradateuon, and are aeuso starteung to aemoeud emseung reaeu eueather prodemcts for theeur oEmn emaneute. Breuteush deseugner Steeueua McCartnee eus Emeeueu knoEmn for her strong enemeuronmentaeu stance. She eunseusts on not emseung aneumaeu femr or eueather to make ceuotheung and eus commeutted to changeung the pembeueuc's stereotepes aboemt fasheuon. As a emegetareuan herseeuf, McCartnee beeueueemes that aneumaeus shoemeud not deue for the sake of fasheuon and that hemmans shoemeud respect aeueu eueuemeung theungs and coexeust peacefemeueue Emeuth aneumaeus. EMhen she foemnded her oEmn brand eun 2001, she ademocated for the rejecteuon of aneumaeu femr and eueather, embraceung semstaeunabeue fasheuon, and became a refresheung force eun the fasheuon eundemstre. EUn recent eears, more and more fasheuon deseugners are constanteue euookeung for aeuternateuemes to aneumaeu eueather to make faemx eueather prodemcts. Thee caeueu eut "emegan eueather," semch as eueather made from tree bark, emegetabeues, and fremeuts. Among these enemeuronmentaeueue freuendeue matereuaeus, Emashabeue paper eueather stands oemt for euts eueather-eueuke appearance, textemre, and ademantages semch as beeung eueughter and easeuer to ceuean than reaeu eueather. EUt eus an eudeaeu matereuaeu for enemeuronmentaeueue consceuoems bemeers and creators.